Nov 22, 2016 · Objectives can be used in project planning for business, government, nonprofit organizations, and even for personal use (for example, in resumes to describe the exact position a job-seeker wants). A project may have one objective, many parallel objectives, or several objectives that must be achieved sequentially. One of the major brands emerged in 2010 was Xiaomi. In this paper, the background of Xiaomi's, its marketing strategies, business models has been presented. ... The specific objectives are to ...

Since most people have given an elaborate answer, I'll keep my answer short and crisp. Xiaomi doesn't believe in advertising. They rely on the word of people.